On Friday, December 12, hundreds of people attended an art show. More than that, though, they gathered in support of creative education for our youth. Each year, Fossil partners with Big Thought to put on an event where Fossil employees showcase their art and auction it off to benefit Big Thought’s cause.
Since it’s inception four years ago, this innovative collaboration has continued to grow in both size and impact—this year raising more than $24K to promote creative learning approaches in the classroom. Big Thought’s programs put imagination at the forefront of education, making it just the organization for Fossil to team up with for an art fundraiser.
As Jose Figueroa—Diesel Timeframe’s Associate Creative Director and creator of the event—put it, “Fossil is driven by the creativity of its employees, so nourishing creative thought from a young age was the perfect cause.”
Where it all started
Jose’s idea for the event started as a program he proposed to his department to foster teamwork and creativity. He wanted to inspire and motivate his team outside of their daily watch design routine. After hosting a few design exercises, he knew an art show was the next big step to explore, and was certain it would be a perfect way to showcase the great talent and creativity in his department, while tying it to a charitable cause.
Immediately, Jose looked to partner with Big Thought; not only did Big Thought and Fossil share a long and positive relationship, but their programs promote creative thinking to children in the community. The first show, (budgetless, free and hosted in the lobby of the Continental Lofts in Deep Ellum) was small but exciting, as it was the first time Jose’s department had seen their talent displayed, as a team, at that scale. Due to its eye-opening success that first year, Jose knew it was time to plan an even bigger show that invited all company employees to display their talent the next year.
Four shows later…
Now, with the support of the Fossil Foundation, the event has grown to its current size and impact. Jose reflects on the three reasons, he believes, the show is successful, “One, the talent, creativity and drive of Fossil employees. Two, it’s a great cause that everyone can relate to. I mean, who doesn’t like creativity? And, three, the chance to bid and win fantastic pieces of art. I have seen some exciting bidding wars in the four years the event has been running, and the game-like rush on some of the pieces is palpable. Some people get very competitive!”
The show was held at 333 First Avenue again this year, however, was expanded to two floors. Event attendees, Fossil employees, friends from Big Thought and a network full of guests, sipped drinks and noshed on light bites from Sissy’s Southern Kitchen Restaurant (a Dallas local favorite) as they admired 120 pieces of displayed work. See below for a curated gallery of some of the outstanding works of heart.