Measuring Impact to Improve Young Lives

We’re out to make the biggest impact we can, in the way only we can.

The programs we support work to unleash the potential in each young person they touch. We’re working with our partners to directly improve lives by focusing on three specific outcomes—the qualities that make anything possible:

Persistence is a powerful thing. A resilient spirit is one of the strongest predictors of success (especially when there’s a lot to overcome).
A sparked curiosity shapes the growth mindset that’s critical to long-term success.
Put young people in charge of themselves, and their lives will be greater—for good. Those who chart their path now will do so later, too.
 

OUR IMPACT (SO FAR)

Over the last year, we’re proud to say we’ve improved the lives of thousands of young people all over the world.

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young lives improved

We are Greater Together

Our partners and our people are working to do good all around the world, and it’s paying off. Together, we are making an impact that matters.

Click on map points to see where we’re supporting our partners in making an impact.

Impact Map
Eva's Initiatives
Moorland Community Services
WE Charities
Canada
Equal Opportunity Schools
Seattle
Collective Shift
Juma Ventures
San Francisco
Roadtrip Nation
Los Angeles
Girls in the Game
Chicago
Big Thought
Girls in the Game
Alley’s House
All Stars Project
Fine Arts Chamber Players
Juma Ventures
S.A.A.B.
WE Charities
Dallas
Breakthrough Miami
Miami
College Summit
Washington, D.C.
Hetrick-Martin Institute
All Stars Project
New York, NY
WE Charities
Ecuador
Family Links
Ride High Limited
WE Charities
UK
Amie Basel
Job Factory
Pro Juventute
Switzerland
Pro Juventute
Germany
WAVE
Nigeria
Camfed
Zambia
WE Charities
DDD
Kenya
Educate Girls
Going to School
Magic Bus India
Pravah
India
Junior Achievement China
China
DDD
Laos
DDD
Friends International
Cambodia
Children Are Us
Taiwan
The Hub Hong Kong
Maker Bay Unlimited
Hong Kong
Americas

Eva’s Initiatives
Moorland Community Services
WE Charities
Big Thought
Girls in the Game
Alley’s House
All Stars Project
Roadtrip Nation
Breakthrough Miami
Hetrick-Martin Institute
S.A.A.B.
Collective Shift
Juma Ventures
Equal Opportunity Schools

Europe, Middle East, Africa

Pro Juventute
Educate Girls
Going to School
Magic Bus India
Pravah
DDD
WAVE
Amie Basel
Job Factory
Famly Links
Ride High Limited
WE Charities
Camfed

Asia Pacific

DDD
Friends International
Junior Achievement China
The Hub Hong Kong
Maker Bay Unlimited
Children Are Us

Over
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countries of impact
Over
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engaged Fossil Group employees

Impact Stories

Unstoppable: Roadtrip Nation Collaboration

We’re proud to partner with Roadtrip Nation to unleash the power of youth. Over the past 15 years, they have traveled more than 500,0000 miles, interviewed more than 1,000 interesting people from all walks of life and distributed content to over 7,000 schools all with one goal in mind: to help youth pursue fulfilling careers.

Founded by three guys in a green RV, the team has now grown to 70 people creating content, products and experiences to prove that anyone can pursue what they love. Recently, Roadtrip Nation made its way to a Fossil store in Costa Mesa, CA, and to corporate headquarters in Richardson, TX, where high school students interviewed leaders from different parts of the company to learn more about their careers. Enjoy these snapshots from their experience below!


Iliana Hall

H.R. Sr. Director

Jin-Ya Huang

Packaging Manager

Chano Magana

Retail, Sr. Director

Dora Yarid

Retail, Regional Manager and V.P.


Unstoppable: College Summit Branding

Fossil Foundation’s partnership with College Summit has been focused on supporting the launch and mission of the PeerForward program. Only ten percent of students in low-income communities graduate from college, while almost all of them once aspired to get there. College Summit’s belief, and the essence of PeerForward, is in the power of peers to level the playing field and give all students the opportunity to attend college.

College Summit has already helped more than 250,000 students across 500 high schools chart their own learning path. They’re opening doors for underserved students by identifying Peer Leaders to participate in their PeerForward program and inspire those around them. These powerful students then increase the counseling capacity and change the college-going culture within their schools, inspiring their peers to apply to and attend college.

The proof: The most influential person to a high school student, is another high school student.


What’s In a Name

As part of our partnership, we shared our branding and design expertise to help College Summit create the look and feel of the program with fresh branding and logo designs.

Before we could dive into the design, however, we needed a name that would truly convey the mission and potential of the program. It needed to encourage young people to take action, and portray these peer mentors as role models, leading the way to a brighter future for all students.

After a two-day session with College Summit to soak up all we could about the project goals, our creative team got brainstorming. We generated many different name options and—after College Summit tested different options with the youth they serve—PeerForward was born.


The Design Process

Once we had our name ideas, our designers got busy, well, designing. First and foremost, they made sure they fully understood the essence of the program—that its mission is spread by these peer leaders inspiring those around them. “We wanted the design to make these students excited about the program and be proud to wear the logo,” says Evalyn German, lead designer on the project.

Here’s what happened next:

  1. We researched: We looked at similar programs and how their logos were used, and we focused on marks that were strong, clear and bold.
  2. We sketched: And erased, improved and finessed. All sketches were inspired by the idea of impact spreading—a spark ignited—just like the influence of the PeerForward students.
  3. We reviewed: Once the favorite sketches were recreated digitally, a document full of options was passed around internally for input, revisions and approvals.
  4. We collaborated: In the end, we shared our work on logos and type treatments, and College Summit took the ideas a step further to brand the program.

Then, of course, the new designs were put to work: “This wonderful branding is now infused into everything College Summit touches—from our website and social media platforms, to our Peer Leader backpacks, school materials and swag,” says Keith Frome, CEO of College Summit.


Unleashing Potential Together

This is our favorite kind of project. Jill Elliott, Fossil Group’s Chief Creative Officer, says, “Our creative team was thrilled to share their talent in ways that would help more young people unlock opportunity. We love any chance to make the world a little better through our work.”

We set out to build brand recognition. But ultimately, it was about helping to build a new generation of leaders who will create ongoing change: Getting more students to college, and thus giving more young people the chance to reach their potential.

As Keith Frome puts it, “Fossil Group and Fossil Foundation have been a key part of the success of College Summit’s launch of the PeerForward program in both financial support and hands-on development.” We are proud to have helped in any way.


LRNG Opportunity Gap

LRNG Partners with Business to Close Opportunity Gap

How can the private sector help underserved youth succeed in today’s workforce? Businesses have a lot more to offer than they might realize. Connie Yowell, CEO of Collective Shift, and Fossil Foundation’s Janiece Evans-Page discuss the role companies can play in innovative education and workforce development.

There is a litany of statistics that show our country is facing a sharp and growing divide between young people who have access to 21st century learning opportunities and those who do not. Read more on the U.S. Chamber of Commerce Foundation blog.