Measuring Impact to Improve Young Lives

We’re out to make the biggest impact we can, in the way only we can.

The programs we support work to unleash the potential in each young person they touch. We’re working with our partners to directly improve lives by focusing on three specific outcomes—the qualities that make anything possible:

Persistence is a powerful thing. A resilient spirit is one of the strongest predictors of success (especially when there’s a lot to overcome).
A sparked curiosity shapes the growth mindset that’s critical to long-term success.
Put young people in charge of themselves, and their lives will be greater—for good. Those who chart their path now will do so later, too.

OUR IMPACT (SO FAR)

Over the last year, we’re proud to say we’ve improved the lives of thousands of young people all over the world.

More Than
0K
young lives improved

We are Greater Together

Our partners and our people are working to do good all around the world, and it’s paying off. Together, we are making an impact that matters.

Click on map points to see where we’re supporting our partners in making an impact.

Impact Map
Moorland Community Services
WE Charities
Canada
Equal Opportunity Schools
Seattle
Collective Shift
Juma Ventures
San Francisco
Roadtrip Nation
Los Angeles
Girls in the Game
Chicago
Big Thought
Girls in the Game
All Stars Project
Fine Arts Chamber Players
Juma Ventures
S.A.A.B.
WE Charities
Dallas
Breakthrough Miami
Miami
College Summit
Washington, D.C.
Hetrick-Martin Institute
All Stars Project
New York, NY
WE Charities
Ecuador
Family Links
Ride High Limited
WE Charities
UK
Amie Basel
Switzerland
WAVE
Nigeria
Camfed
Zambia
WE Charities
DDD
Kenya
SOS Village
Italy
NESsT
Poland
Educate Girls
Magic Bus India
Pravah
India
Huiling
Junior Achievement China
China
DDD
Laos
DDD
Friends International
Cambodia
Children Are Us
Taiwan
The Hub Hong Kong
Maker Bay Unlimited
Hong Kong
Americas

All Stars Project
Big Thought
Breakthrough Miami
Collective Shift
Equal Opportunity Schools
Girls in the Game
Hetrick-Martin Institute
Juma Ventures
Moorland Community Services
Roadtrip Nation
S.A.A.B.
WE Charities

Europe, Middle East, Africa

Amie Basel
Camfed
DDD
Educate Girls
Famly Links
Magic Bus India
NESsT
Pravah
Ride High Limited
SOS Village
WAVE
WE Charities

Asia Pacific

Children Are Us
DDD
Friends International
Junior Achievement China
Huiling
Maker Bay Unlimited
The Hub Hong Kong

More Than
0
countries of impact
More Than
0
engaged Fossil Group employees

Impact Stories

THE POWER OF BRANDING

By Keith Frome
Co-Founder & CEO of PeerForward (formerly College Summit)

We don’t often think of branding as a powerful tool for education reform but it is crucial in driving youth engagement in schools. Applying the power of branding to educational practice offers the field a new approach to driving achievement for all students.

Effective education helps a student define his or her identity. Great brands do the same. In 2015, College Summit undertook a transformational project with Fossil Group and Fossil Foundation that awakened us to the truth about branding: at its core, a brand is a choice about who you want to be. While we might often think of branding as being externally oriented, a powerful brand is, rather, an inward quest for authenticity.


Our partnership with Fossil Foundation has always been collaborative and rooted in the sharing of insights and expertise. When we sat down with members of the Fossil team, we had a frank conversation about the challenge at hand—our brand was not capturing our core mission: to empower students to guide more of their classmates to pursue higher education. This led us to ask ourselves, “How can we express this mission through brand identity?”

Our brand development process started with the program name. We asked, “What concept will galvanize students to lead this movement of college-goers?”

We discussed how educators, teachers, as well as peers already lead students and friends to become the people they are meant to be. We then explored how peers can continue to strengthen their influence to improve life for themselves and others—our core approach—ultimately landing on the program name “PeerForward” to express the idea at the heart of our efforts. We took an iterative approach with Fossil to create the brand identity, resulting in a strong logo with a bold use of color that conveys grit and leadership—qualities the PeerForward program develops in each student.

  • PeerForward ad in Times Square New York
  • Peer Forward team rings Nasdaq bell
  • Assortment of Peer Forward branded logo products

We now use this PeerForward identity to activate 11th and 12th grade “peer leaders” who conduct campaigns and coach friends (and often their parents) through the key steps high school students need to take to continue their education: creating a college list, following through on multiple applications, completing financial aid forms and making the connection between academic choices and career success.

Just as an educator might tell his or her students to review the material they’ve learned in class, the work that PeerForward and Fossil have undertaken asks the educational system and youth themselves to “re-view” the power of youth.


Woman speaks in public for Acumen Beyond Dialogue article

Fossil Foundation and Acumen: Beyond Dialogue

ACUMEN: The opportunity to invest in women – as leaders, change agents, and key business stakeholders – has never been clearer. Acumen, with support from Unilever, Fossil Foundation, and Danone, is hosting its third Beyond Dialogue workshop today, as part of the Skoll World Forum, to explore precisely this opportunity. Beyond Dialogue: Integrating and Empowering Women in Partnership with Social Enterprises brings together leading corporations, social enterprises, and thought leaders to find new ways to work together to expand the role of women across the business value chain.

Gender inequity and poverty are intertwined, and over the last three years, Acumen has been strengthening its gender focus. This workshop builds on Acumen’s 2015 report Women and Social Enterprises: How Gender Integration Can Boost Entrepreneurial Solutions to Poverty, which explored how social enterprises are engaging with and improving the lives of women and where additional opportunities for gender integration exist.

Each of the sponsoring organizations has committed to partnering with social enterprises, and see business as a force for good and a means to tackle some of the world’s most pressing problems, including gender inequity. Katja Freiwald, Director Global Advocacy and Partnerships for Women´s Empowerment & Livelihoods at Unilever, believes that, “Empowering women isn’t just the right thing to do. It is essential to drive social and economic progress, and sustainable business growth for corporations and social enterprises alike. Unilever has long recognized the importance of women to our business as producers, distributors, consumers, employees and societal changemakers. We are a proud signatory to the Women’s Empowerment Principles, which we aim to implement throughout our operations.”

Today, Unilever is launching its innovative ASPIRE framework in partnership with the Netherlands-based BoP Innovation Center (BOP Inc.), which lays out a model for making last mile distribution a pathway to build more inclusive markets that support local communities, engage women, and help expand access to critical products and services. More details on the ASPIRE framework and how it can be applied are available here.

Fossil Foundation has joined forces with Acumen on this event based on its commitment to improving the lives of young women and girls around the world. Janiece Evans-Page, Vice President of Global Philanthropy and Sustainability “We are partnering with social entrepreneurs to empower young women with training and education opportunities that build a sustainable livelihood for them and their families.”

Similarly, Danone is working to engage female entrepreneurs in its value chain. Jean-Christophe Laugée, the Vice President of Nature and Cycles Sustainability at Danone says “We cannot build an inclusive economy without women especially given their unique connection to their communities and contribution to the common good. Danone champions gender diversity and women’s empowerment together with entrepreneurship. We created the Danone Ecosystem Fund to support long term locally-led initiatives with positive social, environmental and economic impacts. This fund has led to the creation of 71 projects in 30 countries, many of which specifically address the issue of increasing women’s skills and independence. In total, we have helped empower professionally over 33,000 women to date.”

According to Yasmina Zaidman, Chief Partnerships Officer at Acumen, “This event celebrates the creative ways that business large and small are amplifying opportunities for women, but today we also want to push ourselves to go further.” Acumen has actively sought to build a bridge between corporations and social enterprises that achieve measurable social impact, and lead to more inclusive and sustainable business models.

The Beyond Dialogue Workshop is designed to yield new collaborations, and aims to discuss the role of women as agricultural producers, as agents in last mile distribution models, and as recipients of investment capital through gender lens investing, amongst other topics all rooted in empowering women through inclusive business. Acumen will publish a blog series from the workshop to accelerate learning among corporations and social enterprises seeking to partner.

Since its founding in 2001, Acumen has invested $113 million in 108 innovative enterprises addressing the problems of poverty in Africa, South Asia, Latin America, and the United States. Acumen’s approach includes not only provision of long-term private equity for early stage social enterprises, but also management support, technical assistance, insights into consumer preferences, and links to business opportunities and partnerships.

Unstoppable: Roadtrip Nation Collaboration

We’re proud to partner with Roadtrip Nation to unleash the power of youth. Over the past 15 years, they have traveled more than 500,0000 miles, interviewed more than 1,000 interesting people from all walks of life and distributed content to over 7,000 schools all with one goal in mind: to help youth pursue fulfilling careers.

Founded by three guys in a green RV, the team has now grown to 70 people creating content, products and experiences to prove that anyone can pursue what they love. Recently, Roadtrip Nation made its way to a Fossil store in Costa Mesa, CA, and to corporate headquarters in Richardson, TX, where high school students interviewed leaders from different parts of the company to learn more about their careers. Enjoy these snapshots from their experience below!


Iliana Hall

H.R. Sr. Director

Jin-Ya Huang

Packaging Manager

Chano Magana

Retail, Sr. Director

Dora Yarid

Retail, Regional Manager and V.P.